Werden Sie doch mal persönlich…

In a world of auto­ma­tion, a highly per­so­nal touch still wins, hands down. In the online world, you may want to take some of your emails out­side of the auto­ma­tion loop. Write some­thing truly enga­ging and per­so­nal that is about reco­gni­zing the rea­der and not sel­ling your pro­ducts. Something out of the blue. Something memo­rable. Something personal.

…schreibt Nick Usborne in “Net Words — Creating High-Impact Online Copy” – ein her­vor­ra­gen­des Buch zum Thema Online-Copywriting.