Es müssen nicht immer Gutscheine und Rabatte sein — manchmal reicht auch ein einfaches “Dankeschön”, um die Kundenbindung nachhaltig zu stärken, wie Susan Weincheck in ihrem äußerst lesenswerten Buch “Neuro Web Design” schreibt:
Several years ago, Lands End (a clothing company in the United States) sent me a small Christmas tree ornament with a card.
The card read, “Just to say thanks for beeing our customer.” No coupons, nothing else, just a little ornament and the card. That small gesture 15 years ago continues to influence my behavior today.
Every time I need to buy an article of clothing that I could buy from LL Bean, or Eddie Bauer, or any number of places, I always stop and think, “I Should see if Lands End has what I am lokking for first.”
Vielleicht eine Idee für Ihr nächstes Mailing?