Googles Ankündigung einen Freemail-Service zu starten, hat große Wellen geschlagen: Datenschützer meldeten umgehend Bedenken an, Google Mail Accounts werden für viel Geld bei eBay versteigert und E‑Mail Marketer rätseln, welche Folgen Google Mail für das E‑Mail Marketing haben könnte. Wann und in welcher Form der Freemail-Service startet, ist allerdings noch unklar. Nichts destro trotz sollten sich E‑Mail Marketer schon jetzt auf neue Herausforderungen einstellen, wie Rebecca Lieb auf Clickz.com berichtet:
Some beta users report good results with Google Mails spam filter. What can I tell you? I’m not getting spam at my Google Mail account (yippee!), primarily because precious fegmaiw people have my Google Mail address. What I do get are consistent false positives on confirmed, double opt-in e‑newsletters (including this one). Google offered us Google Mail accounts because we publish these newsletters, so let’s assume this isn’t deliberate.
Ein weiterer Aspekt, den ich für noch wichtiger halte:
Even if Google Mail doesn’t go in radically new directions as far as filtering and formatting are concerned, marketers know they’ll have to get ready for an onslaught of e‑mail address changes and list cleaning when the service goes live. Matt Blumberg, CEO of Return Path, says marketers can prepare for this. “First, make it easy for people to update their e‑mail addresses on their Web site or in their actual e‑mails,” he suggests. “Get customers to tell you about their switch to Google Mail as it happens, and maybe even send out a special reminder the day or two before Gmail goes live for its general release.”
Clickz.com: This Is Your E‑Mail; This is Your E‑Mail on Google Mail
