Es gibt sie immer noch: Unternehmen, die ihre Newsletter mit der Absenderadresse do-not-reply@… oder nichtantworten@… verschicken.
Denise Cox schreibt dazu treffend in ihrem Blog:
With companies keen to jump on the social networking bandwagon, it’s ironic that there are probably a good number of them that actually use the do-not-reply in their email marketing campaigns. Yet they don’t see the irony in this. Companies want to control WHEN customers can interact with them – and it just doesn’t work that way anymore. A company must strive to strip back as many barriers and layers as possible to allow people to actually get in contact with a real person at the company.
Every email sent from a company, even a transactional email, should allow for two-way communication. There should be processes in place to handle emails coming back into the company. If it is an impossibility to have someone to handle the incoming emails, then I would consider it acceptable to have an initial automatic reply that gives the recipient contact points in relation to the specific question they have. Sort of like that automated phone system that says “press 1 for this, press 2 for that…”
(Hervorhebung von mir).
Denise Cox’s Blog: Do-not-reply email addresses: anti-social networking.
