By singling out one persuasion strategy per person, companies are addressing customers in the way that best suits the user. In the age of increasing personalized data and a greater understanding of the tools of persuasion, companies will no longer need to communicate with customers as an amalgam of an “average user” that doesn’t actually exist. Instead, by marrying psychology and customer data, smart companies will give customers more of what they want: someone who speaks their language.
Techcrunch: Mass Persuasion, One User At A Time
Lesenswert ist auch die in dem Artikel verlinkte Studie: Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders