MarketingSherpa hat mal wieder eine lesenswerte Case Study, die eindrucksvoll aufzeigt, dass Segmentierungsstrategien im E‑Mail Marketing zu deutlich besseren Resultaten führen können:
Over time, sending general emails to an entire database can erode results. However, many marketers continue to do this, because they’re unsure of how to move beyond “batch and blast” practices to a more targeted approach.
Yet, this change can be easier than you might expect. See how a marketing team from one e‑commerce company selected a high-value segment, sent a targeted offer, and saw conversion rates jump by 208%. You will also learn which segment the marketers chose, and how they crafted a strong offer.