Trend zu ein­fa­chen Newsletter-Anmeldeformularen

MarketingVox berich­tet über eine inter­es­sante Studie:

Quick and easy — and more trans­pa­rent — email sub­scrip­tion pro­ces­ses are a major recent trend, accor­ding to a study of the email news­let­ters of top online retail­ers by the Direct Marketing Association’s Email Experience Council (EEC), con­duc­ted by RetailEmail.Blogspot, wri­tes MarketingCharts.

Weitere Ergebnisse:

  • 28 per­cent of retail­ers offer more than one email con­tent sel­ec­tion, ran­ging from two to 50.
  • Less than a mere 7 per­cent of retail­ers tell sub­scri­bers how many emails to expect.
  • Nearly 12 per­cent of retail­ers offer plain-text ver­si­ons of e‑newsletters during sign-up.
  • Just 3 per­cent of major online retail­ers use double-opt-in.
  • 92 per­cent of retail­ers have an email sign-up form or link on their homepage.
  • Some 43 per­cent of retail­ers allow cus­to­mers to sign up for email with one click from their homepage.
  • Subscriber name (31 per­cent) and ZIP code (18 per­cent) were the two most often requi­red pie­ces of information.

MarketingVox: Painless Email-Subcription Process a Growing Trend

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