Mittlerweile nutzen Verbraucher ihr Smartphone laut einer Studie häufiger für Messaging-Anwendungen als für Telefonate. E‑Mail findet sich auf Platz 3 der meistgenutzten Apps.
Für die Studie hat das Unternehmen Axway Smartphone-Besitzer nach den fünf häufigsten Uses Cases gefragt:
The survey asked respondents to identify their top 5 use cases, with 70% pointing to messaging, ahead of phone calls (62%) and email (54%).
Social networking was also in the mix (51%) and perhaps surprisingly low on a percentage basis given how much social media time is spent on mobile devices. The averages might have been watered down by older consumers (few older than 65 use social media), but the smartphone users surveyed were aged 18–60, which negates that a little.
Mehr dazu bei MarketingCharts.com: Top 5 Use Cases on Smartphones: Messaging Comes First
