Studie: 26% der E‑Mail-Nutzer lesen E‑Mails im Vorschaufenster

Die Experten von Marketingsherpa war­ten mal wie­der mit inter­es­san­ten Zahlen auf:

SUMMARY

If you send email to con­su­mers and/or small busi­nes­ses, you may want to get with your email desi­gner as soon as you’ve reviewed Sherpa’s new study data. 1,323 online con­su­mers over age 18 just told us how they view their email. Turns out 26.6% use pre­view panes (ins­tead of look at your whole email) and 59% rou­ti­nely block images. Here are more details, inclu­ding four exclu­sive data charts, five screen­shots of how email appears in pre­view panes and two what-to-do-next hotlinks:

Hier ent­lang bitte: Marketingsherpa.com: New MarketingSherpa Study Data: One Out of Four Consumers Use Preview Panes; 59% Block Email Images

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