MarketingSherpa hat einen sehenswerten Mitschnitt des Webinars “5 Tactics to Personalize Your Email Message for Better Results” veröffentlicht. In dem 30-minütigen Video besprechen Daniel Burstein, Director of Editorial Content, MECLABS / MarketingSherpa und Courtney Eckerle, Reporter, MECLABS, die folgenden Themen:
- Creative ways to add a personal touch in copy and subject lines
- How to get just the right amount of information from the consumer
- Why you should extend personalization to the landing page
- Tips on how to quickly personalize a template