.…verrät B2B Online in dem Artikel “How to create e‑mails people love to read”:
1. They don’t advertise footballs in Sports Illustrated. […] Write anewsletter that gets the attention of your readers, even ifit’s not directly related to what you sell. As long as people arereading the e‑mail, you can find plenty of ways to advertise yourproducts.
2. Be fast. The “Daily News Alert” e‑mail is a provenwinner-if you’ve got real, fresh, new information to share. If you sendout old headlines, you’ll be a daily annoyance. […]
3. Summarize. Some of the best newsletters are justheadlines and summaries of stories on other Web sites. Done well, thesecan be a substantive source of information with relatively little work.Keep it relevant and current to become the first stop in the in-box.
4. Send surveys and stats.
5. Make it feel exclusive.
6. Send regular reminders.
7. Use confirmation messages.
8. Be different.
9. Turn promotion into content.
10. Be funny.
B2B Online: How to create e‑mails people love to read (Link inaktiv)