USA: Über 6 Milliarden Dollar für E‑Mail Marketing in 2008

Yahoo Finance berich­tet: JupiterResearch, a divi­sion of Jupitermedia Corporation, today announ­ced that, accord­ing to its latest fore­cast, spen­ding on e‑mail mar­ke­ting in the U.S. will rise from $2.1 bil­lion in 2003 to $6.1 bil­lion in 2008. The report finds three cri­ti­cal fac­tors dri­ving the mar­ket: the dra­ma­tic cost reduc­tions of e‑mail mar­ke­ting, the growth of spon­so­red and acqui­si­tion e‑mail cam­pai­gns and the ever-increasing chal­len­ges pre­sen­ted by spam. (via Adverblog)

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