LiveIntent hat sich auf die Optimierung von Anzeigen in E‑Mails spezialisiert. ClickZ schreibt über das Start Up:
A New York City startup has developed a service that delivers advertising creative in an e‑mail marketing message on the fly — depending on when or where it’s opened.
“It gives you the message you are supposed to get right now,” Dave Hendricks, chief operating officer, LiveIntent, said in an interview. “If the offer or message was for one thing [product or service] on Tuesday and it’s invalid by Thursday, we’re not going to send you creative” for Tuesday’s offer, he said.
E‑mail marketers also have the option to deliver advertising creative based on a subscriber’s location when she opens an e‑mail. LiveIntent’s geo-targeting service uses the subscriber’s IP address to identify location, according to Hendricks. “Geo targeting is not as accurate today as say, GPS. It works really well at the DMA level, not at the Zip+4 level,” he explained in a follow up e‑mail, referring to designated market areas.