Und noch ein spannendes Interview: Robert Allen hat Justine Jordan von Litmus interessante Insights zu Googles Gmail entlockt. Welche Herausforderungen und welche Chancen bringt Gmail für E‑Mail Marketer mit sich? Justine erläutert die Konsequenzen des Image Caching und die Möglichkeiten der Gmail Quick Actions.
Die Expertin gibt zudem Empfehlungen, wie E‑Mail Marketer mit der fehlenden Unterstützung von Media Queries umgehen können:
The best solution for marketers is the “hybrid” coding approach. This approach mimics responsive design by utilizing fluid layouts (layouts that grow and shrink in response to the screen they are viewed on) and fluid images (images that scale along with their layout) but does not use media queries. This approach can be used in conjunction with media queries (hence the term “hybrid”) and traditional responsive design for devices that support it, but will gracefully “fall back” to an acceptable layout for Gmail users. Hybrid coding also requires a few hacks to ensure that emails continue to work in clients like Outlook.
Smart Insights: Interview: Insights on Gmail for Email Marketers