E‑Mail Marketing funk­tio­niert bes­ser als erwartet

Marketingvox.com lie­fert aktu­elle Zahlen zur Entwicklung des E‑Mail Marketing:

Email is still a powerful mar­ke­ting tool if used well, wri­teseMarketer, citing a just-published report, “Email Marketing: How toImprove ROI.” Though the focus of late has been on search, 71 per­cen­tof US online adver­ti­sers used email mar­ke­ting in 2004; that’s com­pared­with 77 per­cent using paid search. Moreover, despite spam and email­over­load, accor­ding to a sur­vey of US email users sur­veyed by Quris, 45percent see email as a good way for com­pa­nies to stay in touch withcustomers.