…hat MarketingSherpa: Three Tips to Maximize Your Email Newsletter Ad Clicks (Der Artikel ist bis zum 9. März ’05 frei zugänglich). Interessant finde ich vor allem den ersten Aspekt:
Tip #1. Text-only gets best results
I’ve heard for ages thattext-only ads (versus ads that look like banners and include graphicsor colors) work best in newsletters of any kind. Marty added that thesedays text-only newsletters are the best to run ads in to reach b‑to-baudiences.
Turns out so many corporations are filtering outanything with even a hint of HTML, that many newsletter publishers heknows are switching to text-only just to get through. IT staffers areamong the most likely to add personal filters onto their email box, soif you want to reach them, it’s critical to be text-only.
