Heidi Anderson von Clickz.com berichtet über den Newsletter von Farm Boy Inc und nennt vier Punkte, die ihr an diesem Newsletter besonders gut gefallen:
- Consistent branding. Each issue carries the same recognizable logo at the top and uses a consistent color scheme and layout. Date and issue information are listed at the top, reinforcing the material is up to date and relevant.
- Useful content for the recipient. Each issue includes weekly specials, recipes, coupons, and other interesting content. Plus, newer issues of the newsletter include a feature called My Shopping List. Members can create and print a list of favorite products.
- Useful content/feedback for Farm Boy. Most issues contain a Quick Poll. This issue’s quick poll asks what the shopper’s priority is when buying fruits and vegetables. Farm Boy uses that data to provide shoppers with more desirable products.
- Multi-format option. All subscribers have a text-only e‑mail option. If a subscriber is set up for text-only, the software is able to sniff it out (i.e., each recipient receives the format the e‑mail client is set to receive). Cardcommunications estimates 95 percent or so can view HTML.
Clickz.com: Plain Text to Deep Data
